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On April 23, 2014, the designers, Against Nature NYC, graciously opened their store to host a combined presentation of their designs as well as a presentation of the new 10-model Slim Line Collection of luxurious timepieces by Dutch designer TW Steel.


TW Steel:  With its name meaning ‘The Watch in Steel’, TW Steel is firmly established as a big, bold, global lifestyle brand. Its timepiece collections are reflective of, and available for all tastes and occasions with innovative design and luxurious styling paired together with Swiss build quality and an exceptional price point. TW Steel offers a defined sense of individuality and shows to the world that as a bold and ambitious personality, you wear a statement watch that truly reflects who you are.  Proudly Dutch, TW Steel is led by its entrepreneurial CEO and co-owner Jordy Cobelens – whose talents have been recognized with Ernst & Young’s ‘Emerging Entrepreneur of the Year 2011’ in The Netherlands. While Jordy Cobelens oversees the building of the TW Steel brand, his father and co-owner, Ton Cobelens, serves as the Chief Design Officer.


Firmly embracing the brand’s mantra of being ‘Big in Oversized Watches’, the desirable new Slim Line Collection features slimmer 45mm cases with a simple but classically appealing style. Designed to appeal to the consumer seeking a smarter, more formal look, the Slim Line timepieces are the perfect accompaniment to a designer suit or a sleek business look, with the watch able to nestle comfortably and subtly alongside any smart shirt. Very much in style, these pieces sacrifice nothing in terms of TW Steel’s proud heritage of offering big, bold statement making executions, but they cleverly combine the appeal of an oversized watch with a stylish and slender case.


Against Nature NYC:  First opened in 2009, Against Nature is a collaboration between four designers: bespoke suit tailors Amber Doyle and Jake Mueser, denim tailor Simon Jacobs, and jeweler Ryan Matthew. Amber and Jake both attended New York’s Fashion Institute of Technology and had been making suits for themselves and their friends since 2006. Simon Jacobs had completed a tailoring apprenticeship and had started making high-quality denim garments for a growing clientele. Ryan Matthew had studied jewelry making with a master silversmith and done work for Ralph Lauren. The four, all friends from New York’s downtown fashion, music, and art scenes, had a common vision: to create beautifully, well-designed garments and accessories with a modern sensibility, but using traditional methods of craftsmanship construction. This shared mission, and the fact that their client bases were expanding rapidly, led them to open Against Nature at 159 Chrystie Street, with their workshop and studio on the premises. Since then, Amber, Jake, Ryan and Simon have been committed to producing the highest-quality products in accordance with Against Nature’s unique aesthetic.


TW Steel's website:

Against Nature NYC's website:

Public Relations - Ana Martin's Communications website:









TW Steel/Against Nature NYC Press Presentation  - April 23, 2014

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